In early 2024, I launched Arbaaa Marketing’s YouTube channel with a simple yet ambitious goal: to teach the basics of marketing in Arabic to aspiring entrepreneurs, students, and professionals across the Arab world. Just seven months later, the channel surpassed 100,000 subscribers, becoming a go-to resource for accessible, practical marketing knowledge.
The Vision Behind Arbaaa Marketing's YouTube Channel
When I created the channel, I saw a gap in the market for high-quality, Arabic-language marketing content. Many resources were either too technical or focused on global markets without considering the unique context of the Arab world. My vision was to bridge this gap by offering clear, actionable, and culturally relevant marketing education.
The Strategy That Made It Happen
Building a successful YouTube channel in such a short time required a well-thought-out strategy and consistent execution. Here’s how I did it:
- Content with a Purpose: Every video was designed to answer specific questions or solve common problems faced by small business owners and aspiring marketers. Topics ranged from social media strategies to the fundamentals of branding and market research.
- Consistency and Quality: I committed to posting at least two videos per week, ensuring each one was well-researched, well-produced, and added genuine value to the audience.
- Engaging with the Community: I made it a priority to engage with viewers in the comments, answer their questions, and even create videos based on their suggestions. This helped build a strong community around the channel.
- Leveraging Social Media: I promoted the videos across my Instagram, LinkedIn, and other platforms, directing traffic to the channel and creating a cross-platform ecosystem of content.
- Analyzing and Adapting: Regularly reviewing YouTube analytics allowed me to understand what types of content resonated most with viewers, helping me refine my strategy along the way.
Reaching 100,000 Subscribers
The milestone of 100,000 subscribers was not just a number—it was a testament to the impact the channel was making. The content resonated particularly well with viewers from Saudi Arabia, Egypt, Jordan, and beyond. Many expressed gratitude for finally having access to marketing education in Arabic that felt relevant to their needs.
Future Plans for the Channel
Looking ahead, I plan to expand the channel’s offerings to include live workshops, guest expert interviews, and collaborations with brands to provide even more value to our growing community. The goal remains the same: to make marketing knowledge accessible and practical for everyone in the Arab world.
Conclusion
Arbaaa Marketing’s YouTube channel is proof that with the right vision, strategy, and consistency, it’s possible to achieve remarkable growth in a short time. I’m grateful to every subscriber and look forward to continuing this journey of learning, teaching, and growing together.
Stay inspired,
Ameer Albahouth
